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Terms of Service

Last updated: 2026-04-24

These Terms govern your use of the Plagg app and related services (the "Service"). By creating an account or using the Service, you agree to these Terms. Please read them carefully.

1. About Plagg

The Service is provided by Plagg (operated by Håkon Kleven and Sindre Monssen), Bergen, Norway, contact: [email protected]. Plagg is currently operated as a sole proprietorship pending incorporation.

2. What the Service provides

Plagg is an AI-powered fashion inspiration app that aggregates and presents products from third-party online retailers, generates personalised outfits, and offers a virtual fitting room based on your reference photo. The Service is currently free and under development. Features may be added, changed, or removed without prior notice.

3. Eligibility

  • You must be at least 16 years old to create an account.
  • You must provide accurate information when registering and keep your account details up to date.
  • You are responsible for protecting your password and login credentials.
  • You may not use the Service on behalf of another person without their permission, and may not impersonate anyone.

4. Account creation and consent

By creating an account you agree to these Terms and our Privacy Policy. Your consent is recorded at the time the account is created and applies to the version of each document in effect at that time (see the date at the top of each page).

5. Your content and licence

You retain ownership of all content you upload or generate via the Service, including reference photos, outfits, posts, and comments ("Your Content").

To enable us to provide the Service, you grant Plagg a non-exclusive, worldwide, royalty-free, and sub-licensable (to necessary data processors) licence to store, display, process, modify (only technically, e.g. background removal, compression, AI processing), and make Your Content available as part of operating the Service for you.

The licence terminates when you delete Your Content or your account, except for technical backup copies (deleted within 90 days) and anonymised/aggregated data that can no longer be linked to you.

6. Acceptable use

You agree not to use the Service to:

  • upload content that is illegal, infringing, discriminatory, threatening, or sexually explicit;
  • upload images of other people without their explicit consent;
  • bypass or attempt to disable AI safety filters or other security mechanisms;
  • reverse-engineer, scrape, mine, or automatically harvest data from the Service or our API without prior written agreement;
  • exploit the Service for commercial purposes such as resale, rental, or data enrichment without a written agreement with us;
  • interfere with or overload our infrastructure;
  • impersonate another person, organisation, or brand, or falsely represent your affiliation with Plagg.

We reserve the right to remove content, suspend, or terminate accounts that violate these rules, without prior notice where necessary.

7. AI-generated content

  • Outfits, try-on images, captions, and recommendations generated by AI are automated approximations.
  • We do not guarantee that garments will fit, match the displayed colour, or appear the same in real life as on screen.
  • AI models may produce unexpected or incorrect output. Use your own judgement, especially before purchasing a garment based on an AI-generated try-on image.
  • You are free to choose whether to use the AI features. If you do not want AI processing of your reference photo, simply refrain from uploading one.

8. Third-party products, retailers, and affiliate links

Plagg displays products from third-party online retailers. Plagg is not a retailer of these products and is not a party to any purchase agreement between you and the retailer. When you click through to buy a product, the retailer's own terms, pricing, delivery, returns, and complaints rules apply.

We may receive affiliate commission when you click through to a retailer and make a purchase. This does not affect the price you pay. Commissions are used to fund further development of the Service.

9. Intellectual property

The name "Plagg", the logo, the design, the source code, and the AI models we use are owned by us or our licensors, and are protected by copyright and trademark law. No rights are granted to you beyond what is strictly necessary to use the Service.

Product images and product descriptions shown in the Service belong to the respective retailers or brands.

10. Closing your account

  • You may delete your account at any time directly in the app via a two-step email confirmation (6-digit code).
  • We may suspend or terminate your account if you materially breach these Terms, or if required for legal or security reasons. For serious breaches, termination may occur without prior notice.
  • Once the account is closed, your personal data is deleted in accordance with our Privacy Policy.

11. Disclaimer

The Service is provided "as is" and "as available". We make no warranty that the Service will always be available, error-free, secure, up-to-date, or that recommendations and AI-generated content are accurate. We also make no warranty that products shown in the Service are available at the retailer or at the displayed price.

12. Limitation of liability

To the maximum extent permitted by law, Plagg's total liability to you is limited to the greater of (i) the amount you have paid to Plagg for the Service in the last 12 months (currently NOK 0, as the Service is free), or (ii) NOK 1,000.

We are not liable for indirect losses, lost profit, loss of data, or damages arising from (a) purchases made with third-party retailers, (b) content uploaded by other users, or (c) disruption of services provided by third parties.

Nothing in these Terms limits or excludes liability that cannot be excluded under mandatory law, including Norwegian consumer protection legislation.

13. Changes to these Terms

We may update these Terms to reflect changes to the Service, the law, or our business practices. Material changes will be announced via email or in the app at least 30 days before they take effect. Continued use of the Service after the changes take effect constitutes acceptance of the updated Terms. If you do not accept the changes, you can close your account.

14. Governing law and venue

These Terms are governed by Norwegian law. Disputes that cannot be resolved amicably shall be submitted to Bergen District Court (Bergen tingrett) as the agreed venue. For consumers resident in Norway, the right to bring proceedings at their home venue under the Norwegian Dispute Act is unaffected, and mandatory consumer rights under Norwegian law apply regardless of these Terms.

15. Contact

If you have any questions about these Terms, please contact us at [email protected].