One app.Every store.
Plagg pulls products from every store you already shop — and gives you an AI-powered fitting room that actually helps you build outfits and try them on.
Products from stores you already love
Every store, one fitting room.
Stop hopping between five different store apps. Browse, build outfits and try on — all in the same place.
Every store in one library
Browse a catalog of clothes from every Norwegian retailer you already shop — without flipping between five different apps.
Drop pieces into the fitting room
Save the items you're considering to your own fitting room. Build outfits from there.
Let the AI stylist help
Generate an outfit from scratch, describe what you want in words, or upload a photo of an outfit and the AI will recreate it.
Try on, then buy
See how a piece actually looks on you with virtual try-on, then click straight through to the store to check out.
Try it on. Without buying it.
One of the biggest reasons people don't buy clothes online: they can't see how it looks on them. Tap any piece in your fitting room and the AI places it on your reference photo — in seconds.
Three ways to build an outfit.
The fitting room isn't just a wishlist — it's where the AI does the styling. Three input modes, all backed by your style profile and the products our scrapers index.
- 1Finish outfitTap once. The AI generates a full outfit from your style profile, or fills the gaps around pieces you've already added.
- 2Describe what you want‘Casual Friday in Oslo' or ‘old-money tailoring'. Type a sentence — the AI picks products from our store catalog that match the vibe.
- 3Recreate an outfit from a photoUpload a picture of a look you love. The AI finds similar pieces from our catalog and assembles the outfit for you.
When you just want to scroll.
The bonus feed for when you're not looking for anything specific: AI-generated outfits and product recommendations that learn from your taste. Save what catches your eye and send it straight to the fitting room.
A library that's growing.
Pulled from Norwegian online retailers. The catalog grows weekly as we onboard more sources.
Norwegian online retailers we already pull products from today. Scaling across the Nordics.
Want to build this with us?
We're an independent team building a working product, with early users and a clear plan to become how the Nordics discover clothes. We're looking for partners — not just capital — who care about AI and consumer apps.
What we've built — and where we're going.
- Working MVP under internal testing (iOS + Android)
- Aggregated product catalog across Norwegian retailers
- AI fitting room: virtual try-on, outfit generation, prompt-to-outfit, image-to-outfit
- Personalised inspiration feed
- Affiliate model — we never mark up the price
Talk to us.
Curious about partnership, investment, or just want to chat? Pick a time that works. Or send us an email at [email protected]
What people ask us.
When does Plagg launch?
We're testing internally on iOS and Android right now. Sign up for the waitlist — we'll let you know the moment we open up to early users.
Does it work on both iPhone and Android?
Yes. We're launching on both platforms simultaneously.
Which stores are included?
Right now: BikBok, Carlings, Cubus, Dressmann, Follestad, Gina Tricot, H&M, Junkyard, Lindex, Match, Norrøna, Skoringen, Vic and Volt — and the list keeps growing.
What about returns, shipping and customer service?
You buy directly from the store via an affiliate link, so shipping, returns and customer service follow the retailer's own terms — exactly as if you'd shopped there directly.
How accurate is the virtual try-on?
It gives you a strong visual impression of how a piece looks on you, but it doesn't replace actual fit. Think of it as a better 'how does this look' check before you order.
Ready to shop smarter?
Free to download. Free to use. Sign up to be among the first when we launch.